Marketing's Top 100 Direct Mail Advertisers

Here is a great link to a Brand Republic Nielsen Media Research Report on Direct Mail Advertisers. There are some interesing points about the trends, and business spending on Direct Mail.

For those of you who like a summary of the findings, here is is;

• 'Direct mail gets a bad press. Most people receive more email spam than junk mail, but letter boxes don't have spam filters,'


• 'Finance has mass-mailed more than any other industry, so there is a market correction going on,'


• 'Experts agree that direct mail is best used to provide information and offers to existing customers. Mail that cold-targets potential customers often delivers poor response rates, and inevitably gets dismissed as junk mail.'